These questions help me fully understand the project you need created. More details the better.
Does your brand have a slogan, tag-lines, mottos?
What type of product do you need? (logo, website, consulting, Shopify store, etc)
What are the project's objectives and goals?
Who is your primary target audience?
Who are your main competitors?
Are there any design elements from your competitors that you like or dislike?
What are the specific deliverables you expect at the end of the project (e.g., logo files, website design, print materials, etc.)?
What is the budget to accomplish your project goals?