Why Your Website Needs a Strong "Why" – Making Your Online Presence Stand Out

Seth Louey
June 22, 2022

Making Your Online Presence Stand Out

Hey, let's talk websites! In today's digital world, having a website for your business is more important than ever. But it's not just about having a website – it's about having a website that really connects with your audience. One way to make sure you're hitting the mark is to "start with why." You might've heard of the book by Simon Sinek, "Start with Why: How Great Leaders Inspire Everyone to Take Action." Well, this idea isn't just for leaders – it's for your website, too! Let's explore how focusing on your "why" can make your website more engaging, relatable, and successful.

Making Your Online Presence Stand Out

Why Your Website Needs a Strong "Why"

  1. Tell 'Em What You're All About

By making your "why" clear, you're showing your audience what your company stands for and what makes you special. People love connecting with brands that share their values, so don't be shy about sharing yours. A website that speaks to your "why" can help you stand out from the competition and create a real connection with your visitors.

  1. Make It Easy for Your Users

When you know your "why," it's a whole lot easier to create a website that feels just right for your users. You can design a website that helps them find what they need and want, making their experience way more enjoyable. Happy users mean more conversions and repeat customers – it's a win-win!

  1. Keep Things Consistent

Your "why" can help you keep everything on your website consistent and on-brand. From the colors and fonts to the content and messaging, everything should connect back to your company's purpose and values. Consistency not only looks good, but it also makes it easier for users to understand what you're all about.

How to Make Your Website's "Why" Shine

  1. Figure Out Your Purpose

Before you dive into designing your website, take some time to really think about your company's purpose. Ask yourself why your business exists and what makes it unique. This will give you a solid foundation to build your website on.

  1. Show Off Your "Why"

Now that you know your "why," make sure it's front and center on your website. Use images, stories, headlines, and anything else you can think of to show your audience what you're all about. Get creative and have fun with it!

  1. Don't Be Shy

As you're designing your website, keep your "why" in the spotlight. Feature it on your homepage, in your "about us" section, and in your calls-to-action. The more your users see your "why," the more likely they are to connect with your brand.

  1. Keep Improving

Once your website is up and running, don't stop there! Keep an eye on how well it's working and if it's doing a good job of showcasing your "why." Make tweaks and changes as needed to keep your website fresh and effective.


So, there you have it – starting with "why" can make a world of difference for your website. By focusing on your company's purpose and values, you can create a website that really speaks to your audience and sets you apart from the rest. Keep your "why" at the heart of everything you do, and you'll be on your way to a fantastic online presence that keeps your users coming back for more.